Wednesday, September 9, 2015

Semiotics Logo

Discussion 

              McDonald's logo is the Yellow arches in front of the red background. This symbol of the "M" originated when Brothers Richard and Maurice McDonald insisted on having the arches since it resembled the "M" in there name McDonald. The two brothers had went through three architectures who all disagreed with the golden arches; they insisted on having. Although the "M" for McDonald's could be categorized as symbolic because it is a learned symbol it could also be iconic. Iconic because this is not only a learned symbol, but also can be seen as a symbol that represents the "M" for McDonald's. 

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